Build a Bulletproof Action Plan for Next Month’s Business Goals

Learn About #IntentionMastery and #DeliberateGoalSetting

What is the 5 Day #DeliberateGoalSetting Challenge?

The monthly 5DC, which was modeled based on the “Cue, Routine, Reward, Craving” system for developing and cementing new keystone habits recommended in The Power of Habit by Charles Duhigg, and principles for effectively implementing “Decentralized Leadership” in an organization learned from Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif Babin, jump starts the productivity and super charges the effectiveness of participating entrepreneurs the first 5 days of each month.


Read a detailed write-up about the 5DC → HERE

Vernice “FlyGirl” Armour
Chief Breakthrough Officer, FlyGirl Enterprises

The 5DC put me in BEAST MODE! Even though I was a Cop, Marine and battle-tested attack helicopter pilot before starting my company, I was looking for “structure” and a way to prioritize my priority projects as an entrepreneur.

The 5DC showed me how to take deliberate action every day, which led to crazy momentum. I’ll be signing up for another challenge. The support and accountability in the community is impressive and appreciated. #StayGutsy

Jon Anderson
Owner, The Sound Vision

The 5DC was me exercising my weakest muscle, everyday. As a business owner, it’s so easy to slip into the busy equals productive mindset. Who can argue with you when you report to yourself?

The daily challenge, with all of its checks and balances, was eye opening for me. Planning and completing the single most important task each day was simple, yet foundational, and exactly what I needed. I was living so far in the future that the now was a secondary thought. In one week, I closed my $150,000 monthly goal in sales. One week.

Tara Reed
CEO, Apps Without Code

The challenge completely skyrockets my productivity. I’ve done it 3 times and I can’t wait to do it again. Last month, I wasn’t sure how my startup was going to hit our revenue goal. But we found a way to hit our goal, largely as a result of the deliberate actions I learned from the 5DC.



Clarifying a definite intent


Focusing on ONE measurable goal


Creating clear benchmarks


Defining deliberate actions

What You Should Expect:


Measurable movement daily toward a clear and defined goal for next month


Group accountability structure – strength & support through community


Immersion in a process modeled after the “Cue, Routine, Reward, Craving” system for developing and cementing new keystone habits recommended in “The Power of Habit” by Charles Duhigg


Crash course in creating and managing decentralized leadership structures designed to produce high performing teams


On the court leadership training in taking 100% ownership of the outcomes every member of your team produces, at every level

Serita Love
Founder, Success Junkie

This challenge is life changing for any GOAL GETTER. I have participated twice and it spring-boarded my success. If it weren’t for the 5DC, I would have been behind on my book publishing goal, and I definitely would not have been able to successfully plan my father’s funeral (during the challenge) WHILE staying on top of my daily actions, simultaneously.

Perry Jeffries III, CRPC, PES
Founder, Phy-nancially Fit LLC

After the first day of the challenge, I was blown away by the level of professionalism, attention to detail and the process of the 5DC. I found myself being held accountable, by not only the 5DC moderator, but by the other participants. During the 5DC, I found myself stretching and becoming truly intentional about each day, before it even started.

As a direct result of the challenge, I’ve accomplished in 5 days what I’ve been procrastinating on doing for over 6 months. As an entrepreneur with multiple businesses, I struggle finding structure. With the 5DC, I entered each day with a blueprint for production and laser focus.

Danielle Pierce
President, Women, Wealth & Real Estate

I wan’t sure what to expect out of this challenge initially. Subconsciously, I must have expected the same old goal setting strategies I’ve done in the past. Well, lemme tell you…this ain’t that!

I was able to tap into an entirely raw, next level method of setting goals. I have done a lot of trainings, studying, researching and personal development and I’ve yet to encounter anything of this magnitude. It’s super dope, challenging, and took me to my next level. For the past several months, I was supposed to be writing a book, but I never got started. I was able to write 3,500 words for the book as a direct result of this challenge.

Outcomes of the 5DC:


Blueprint for aligning daily actions with intended goals


Ability to design the act of taking the highest impact action every day toward a specific, measurable goal of your choosing as an “unconscious, automatic habit”


Insight into how to implement decentralized leadership principles into your organization that promote a culture where every team member takes 100% ownership of the outcomes they and their team are producing

Program Information


Review & Acceptance:
Applications reviewed monthly
5-25 founders accepted per 5DC


1 Challenge:


Application Deadline:
Applications due 72 hours prior to last day of the month

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